Killing Us Softly Advertising s Image Of Women - 913 Words

Hassan Aslam Sociology 101 11/15/14 Killing Us Softly: Advertising’s Image of Women In the video, Killing Us Softly: Advertising’s Image of Women, the way women are portrayed in advertising is explored in great detail. The video exposes the gender stereotypes that are depicted in advertising on a regular basis. The effects of mass advertising are also explored particularly the effect of objectification of women on young girls. Young girls and women are affected by these constant and never-ending advertisements sexualizing women and marginalizing them to a desired look, which is unrealistic for most women. These advertisements send a message to women that if they don’t look like the women that are being portrayed on TV, they are not worth much. Young women and teenagers are influenced even easier. Media pushes the message to young kids that their self worth is determined by how they look and what they wear. The objectification of women in the media is something that affects the whole society in the developed world. In the video, it was mentioned that a person is exposed to over 3,000 advertisements daily on average. Most people claim that they’re not affected by advertisements but the truth is that most of the advertisements are designed to affect people subconsciously. With every one of us coming into contact with media every day, media undoubtedly has a tremendous amount of power to influence our thoughts and behaviors and the culture as a whole. It lowers theShow MoreRelatedKilling Us Softly 4 : The Advertising s Image Of Women983 Words   |  4 Pagesfor women and is leading a movement to change the way women are viewed in advertising. She opens up the curtains to reveal the hard truth we choose to ignore or even are too obtuse to notice. Women are objectified, materialized, and over-sexualized in order to sell clothes, products, ideas and more. As a woman, I agree with the position Kilbourne presents throughout her documentary Killing Us Softly 4: The Advertisin g’s Image of Women (2010) and her TEDx Talk The Dangerous Ways Ads See Women (2014Read MoreThe Film Killing Us Softly 4 : Advertising s Image Of Women1669 Words   |  7 PagesThe Traditional Roles of Men and Women Traditionally, the upbringing of boys and girls define the way one will act in the world as men and women. Throughout a person’s lifetime many defining factors will influence who he/she becomes and how he/she views him/herself. The films Killing Us Softly 4: Advertising’s Image of Women, by Jean Kilbourne (2010), and Tough Guise 2: Violence, Media, and the Crisis in Masculinity, by Jason Katz (2013), have portrayed extensive knowledge on the proper way boysRead MoreEssay about Mass Media2506 Words   |  11 Pagesmass media; they sell images, values, success, normalcy, and romance. Daily, we are exposed to advertisements whether they are written or commercial. Jean Kilbourne says in her 1979 video Killing Us Softly, advertisement is part of our air pollution (1979). Advertisements have social consequences that give them the ability to reinforce objectification of women?s bodies, and display images that may cause male violence against women, sexualize young girls , infantile grown women. AccordingRead MoreEssay about American Sexploitation1653 Words   |  7 Pagesmedia promotes a tarnished view of femininity to sell their products. Every day in America, women get bombarded with thousands of advertisements that promote popular cultures unrealistic views of femininity; images of beautiful, submissive, sexual, and virtually flawless women. Advertisements tell women what they should look like and if they do not meet society?s standards, then they must try harder. Women continue to emulate the females in advertisements in order to pronounce their femininityRead MoreThe Objectification and Dehumanization of Women in Advertisement1250 Words   |  5 Pagesinfluence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazinesRead MoreGender Roles Of Man And Woman1668 Words   |  7 Pages From the beginning of the human race, gender roles of man and woman appeared to be straightforward with certain characteristics embedded in us. Women, being able to procreate, were sought to as nurturers, while men were to protect and provide for their family. Men were considered to be the dominant sex who lead, are powerful, and masculine, while women are considered to be nurturing, sensitive, and feminine. The stereotypes that individuals must encounter are visible everywhere from social situationsRead MoreUnconsciously, We Have All Been Affected Or Can Relate1358 Words   |  6 Pageseither boy or girl. Although, society has changed its norm in gender roles, many of our traditions have not. In the gender stereotype, we commonly relate a boy with the color blue, and a girl with the color pink. Gender roles have been instilled in us from past generations, due to the way that society was. Gender labeling is still influenced today through children’s toys, where toys are desig ned differently according to each gender. Through media, society persuades into the ideology of how genderRead MoreGender Socialization : Social Expectations And Attitudes Associated With One s Gender1372 Words   |  6 Pagescomparing what a man would say versus what a woman would say about littering. Key adjectives were expressed in both the man’s and woman’s message to show the gendered differences. On the side of the advertisement with the man, it says, Bin your litter, it s the smart thing to do.† Whereas the side of the advertisement with the woman says, â€Å"Bin your litter, it’s a pretty quick thing to do.† The adjectives smart and pretty bring out the gendered differences in this advertisement campaign. I believe that theRead MoreImpact Of Advertising On Female Identity Formation1592 Words   |  7 PagesImpacts of Advertising upon Female Identity Formation What does it mean to be beautiful? For the advertising industry, the standard of being beautiful is perfection. American culture is highly concerned with beauty. From magazine to television advertisements, women are bombarded with images of perfection—perfect figure, perfect hair, and perfect skin. Moreover, advertisements sell products that would help improve women’s appearance. The problem with these advertisements is the subjectivity of beautyRead MoreThe Traditional Roles of Women in the 1970 ´s 1274 Words   |  5 Pagesadverts they reviewed reflected the following stereotypes of women. Women were portrayed as being home-makers, only being dependent on men, sex objects for men and not being able to make important decisions (Wenner and Jackson, 2009). One way adverts have portrayed women is stereotypically, emphasising on the importance of women looking pretty, the traditional roles of being a good housewife and mother. In 1950’s, adverts depicted women a lways at home and being a good housewife, cleaning, cooking